Every 100 milliseconds of latency costs you revenue. That’s not hyperbole—it’s the finding from one of e-commerce’s most comprehensive performance studies. If your online store takes even one second longer…
Tag Archives: Conversion
06
Jun
Jun
Understanding Your Conversion Rate Baseline Before optimizing anything, you need to know where you stand. The global average e-commerce conversion rate hovers around 1.9–2.7%, though this varies dramatically by industry…
22
Apr
Apr
You did the hard work. You attracted the traffic, earned the click, and got the shopper to add an item to their cart. Then they disappeared. Cart abandonment is one…