Pricing Psychology for Ecommerce: Evidence-Based Tactics to Boost Conversions Every price you display sends a psychological signal to your customers. The difference between $19.99 and $20.00 is just one cent—yet…
Tag Archives: A/B Testing
06
Jun
Jun
Understanding Your Conversion Rate Baseline Before optimizing anything, you need to know where you stand. The global average e-commerce conversion rate hovers around 1.9–2.7%, though this varies dramatically by industry…