Checkout Optimization: Fewer Steps, More Sales The average e-commerce site loses nearly 70% of its potential revenue at checkout. According to Baymard Institute’s landmark research, 70.19% of online shoppers abandon…
Tag Archives: Cart Abandonment
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Apr
Apr
You did the hard work. You attracted the traffic, earned the click, and got the shopper to add an item to their cart. Then they disappeared. Cart abandonment is one…